Vimond News

Entry, a low-cost way to put video to work on any website, debuts at IBC2026

Admin — Wed, 09 Sep 2026 08:42:01 GMT

New video solution lets publishers embed a full video library, carousels and shorts directly into their existing site, then scale into monetisation and live streaming as they grow.

BERGEN, Norway — September 8th, 2026 — Vimond, the Bergen-based video and streaming technology company, will preview Entry at IBC2026, a new video solution for organisations that want to use video more strategically on their website.

Today's viewers expect video wherever they browse, and publishers who don't use it more actively on their own website risk losing that attention to platforms that do. Entry keeps video on the customer's own site and cloud platform from the start, giving them full control of the experience they offer their audience.

Entry brings the full power of the Vimond video content management system to any website. Video is uploaded, organised, and managed in one place, then published straight to the existing site through embeddable players: single videos, shorts, and full video carousels, added to the homepage, articles, or any other page with ease.

Entry is designed to grow with the customer. It sits at the base of Vimond's tier ladder, alongside Essentials, Essentials Live and Unlimited, and every feature added at Entry level carries forward as the business grows, from simply embedding video, to a fully hosted streaming destination, to live channels, to a fully custom platform, all without re-platforming.

Example website with video embeds:

A key part of the Entry offering is its advertising add-on, integrated with Google Ad Manager. Combined with Entry, it gives customers complete control over their content, publishing and the revenue their video generates, running their own advertising rather than handing that revenue, and the audience data behind it, to a third-party platform.

"Entry is about giving publishers control of their content and revenue streams they are often giving away for free today," said Fredrik Gunnestad, CEO of Vimond. "When a customer owns the platform, the content and the ad integration, they keep the revenue their video earns instead of handing a large share of it to someone else's platform."

Vimond will showcase Entry on stand 5.F92 at IBC2026, held at the RAI Amsterdam from 11 to 14 September 2026.

About Vimond

Vimond is a software company headquartered in Bergen, Norway, offering an award-winning video streaming (OTT) platform and is officially AWS Qualified. Vimond is owned by TV 2, part of Egmont, one of the largest media groups in the Nordics. The Vimond platform is used by publishers, broadcasters and content owners worldwide, including Thomson Reuters, TV 2, MTV, Cosmo Media America, Finansavisen, TV Vest, ABC Nyheter and Zinzino.

Media contacts — IBC2026

Ingrid Agasøster, VP Marketing, Vimond, ingrid@vimond.com
Roy Tore Lysen Jensen, Global Growth Manager, Vimond, roytore@vimond.com

Kaizers teams up with Vimond to launch concert film

Admin — Tue, 08 Sep 2026 07:19:44 GMT

The famous Norwegian rock band Kaizers Orchestra brings exclusive concert recordings to fans on their own platform. Kaizers uses Vimond as their video platform to share exclusive concert recordings directly with fans through the band's own fan page, first announced by the Norwegian regional newspaper Stavanger Aftenblad.

The first release is the full recording of last year's concert at Royal Arena in Denmark, available to fans in excellent video and audio quality, exactly as the show sounded and looked on the night.

For a band with a fanbase as dedicated as Kaizers Orchestra's, owning the channel matters: every view and every moment of engagement stays with their own content, on their own platform, rather than feeding someone else's numbers.

“It is very interesting for Kaizers to explore the opportunity to establish strong direct-to-fan bonds together with skilled partners like Vimond," says Geir Zahl, guitarist and co-founder of Kaizers Orchestra.

The full Royal Arena recording is available now on the fan site thekaizerfamily.com.

"By bringing these iconic performances straight to their own platform, Kaizers Orchestra shows how top artists can build deeper fan connections while taking complete control of their media assets and audience experience”, Roy Tore Lysen Jensen, Global Growth Manager in Vimond, says.

Photo:

Foto: Joachim Goa Steinbru.

About Kaizers Orchestra

Kaizers Orchestra is a legendary rock band originating from Western Norway, emerging in the early 2000s to become one of Scandinavia's most captivating and unique live acts. Performing in their native Norwegian dialect, the band crafted a sound that blends high-energy alternative rock with gypsy punk and dark, theatrical storytelling. Kaizers Orchestra has released eight studio albums and has built a massive, dedicated fanbase while consistently selling out arenas and concert halls across Norway and Europe.

About Vimond

Follow Vimond on LinkedIn for customer cases and product news.

Add Advertising to Your Video in 3 Simple Steps

Admin — Wed, 01 Jul 2026 08:43:32 GMT

You don’t need a complex setup to start monetising video, but you do need a clear approach for adding and managing digital video advertising.

Let’s blow a common myth out of the water - you don’t need to be an AdTech specialist to get started.

It comes down to taking three simple steps.

The gap between video and revenue

Most teams we speak to already have the hard part done:

Good video content
An eager audience
An established distribution strategy

What tends to be missing is a simple way to connect the audience to the advertisers. Digital advertising fills that gap, but spinning it up often gets delayed because it can feel like a separate project, one that comes with its own complexities, cost, and risk.

In reality, getting started can be surprisingly straightforward, and the impact can be significant. Publishers who move from a basic, disconnected ad setup to a properly integrated video and advertising platform have seen their net revenue more than triple. With Vimond Essentials connected to Google Ad Manager, you get a single, unified rig for video streaming and ad delivery — pre-roll, mid-roll, and post-roll — without the complexity of building or managing anything yourself. And if they can do it, why not you?

What teams get wrong about video monetisation

Most teams don’t avoid advertising because they don’t see the value in it. They avoid it because of a few common misconceptions:

“We need scale first, right?”
Actually, no. Monetisation should grow with your audience. Waiting for a massive viewership before turning on ads means leaving money on the table for every video that’s played right now.

“This requires specialist tools that we don’t have”
Not necessarily. Modern platforms and partners can handle much of the complexity behind the scenes, so you don’t need to build or manage anything yourself.

“It will disrupt viewing for our audiences”
Not when advertising is implemented properly. DAI completely eliminates the "loading spinners" and buffering that cause viewer drop-off, ensuring a seamless, broadcast-quality experience.

This is where VIA Monetise comes in, our monetisation add-on that plugs seamlessly into all of Vimond's video and streaming solutions.

Combined with the AdTech expertise of our partner Yield Media, we remove the friction from ad processes, so your team can manage content, control access and add advertising all in one place.

Next steps

If you’re already producing video, adding advertising is the fastest way to start generating revenue.

You don’t need more content; you need to start capturing its full value. Here’s how to get started:

→ Explore Vimond Essentials and VIA Monetise

→ Download the guide: Build Your Own Streaming Service

→ Book a FREE monetisation tech stack audit:

Video monetisation FAQs

Do I need an ad server to get started?
We integrate with the market standard Ad-server, Google Ad Manager, so you don’t need to manage any other infrastructure separately. You set the rules and manage the ads from Google Ad Manager, while playout occurs seamlessly on the streaming platform.

How long does it take to set up video advertising?
Basic setups can be implemented quickly, often in days, not weeks. It depends on your platform.

What type of content works best for ads?
Any content with consistent viewing, such as live streams, long-form video, podcast shows, or regular uploads.

Can I control how often ads appear?
Yes. You can define when and how often ads are shown. For example, you can set specific rules to run two pre-roll ads, and then dynamically inject a 15-second mid-roll ad break every 5 minutes. This means your ad frequency automatically scales based on the length of your video.

What’s the risk of getting started too early?
Very little. Starting early helps you capture value as your audience grows, rather than missing initial revenue.

Is video advertising difficult to manage?
No. Basic setups are relatively simple. Through our joint 'Full-Service' rig, Vimond provides the seamless streaming infrastructure while our partners at Yield Media handle the advanced advertising implementation, so your team doesn't have to.

→ Got another question? Just ask us.

Video Without Advertising? You’re Leaving Money on the Table

Admin — Thu, 21 May 2026 12:02:07 GMT

If you’re trying to monetise video content, but your revenue isn’t growing significantly, you’re not alone. Without a modern digital ad strategy, you’re likely creating demand but not capturing its full value.

Why your video isn’t generating real revenue

Consumers now spend an average of 82 minutes streaming daily, which means publishers, broadcasters and media teams need more live streams, clips, interviews and on-demand content.

But here’s the part most teams miss. They stop at content production.

There’s often no advertising layer beyond it. No long-term monetisation strategy. No clear link between views and revenue. So the pattern looks like this:

Operational growth	Commercial impact
✅ Video output increases	❌ Costs rise
✅ Engagement improves	❌ Revenue stays… flat

The uncomfortable truth is that many organisations are already generating attention with their videos, but not everyone is turning that attention into income. With nearly 50% of advertisers planning to increase their online video investment this year (learn more here), the revenue opportunity is growing quickly.

Why many teams struggle to monetise their video

For publishers, broadcasters, and emerging streaming services, “to monetise or not to monetise” isn’t always a strategic choice. It’s sometimes a practical compromise. Across the teams we speak to, the same obstacles come up over and over again:

“We’ll add advertising later…”
Content and distribution come first. Monetisation constantly gets pushed back.

“Advertising feels like a whole other project.”
AdTech feels like a completely separate system, one that’s technical and time-consuming.

“We don’t have the internal resources to handle advertising.”
There’s no in-house expertise or bandwidth to set up and optimise ads.

“We already monetise through YouTube and social media.”
Other platforms handle ads, so there’s no urgency for a direct revenue model.

What you lose by not running video advertising

Every video view has value, and advertising is how you actually capture it. Without running ads, you’re leaving valuable inventory unmonetised, funding video production without a return, and missing out on recurring revenue from content that you already own.

Many media organisations sit on vast, untapped revenue potential, and when teams introduce advertising as part of their video strategy, the shift is immediate:

Views become monetisable inventory
Content starts generating ongoing revenue
Video moves from cost to a commercial asset

A simple shift from a standard two-pre-roll setup to dynamic mid-rolls every 5 minutes can increase ad impressions per view by 5x. Pre-roll and mid-roll ads like these have enabled publishers like Finansavisen to successfully integrate video advertising into their content, and by controlling the infrastructure, they retain full control over the revenue they generate.

How to start monetising your video today

You don’t need to overhaul your entire setup. We’ve partnered with Yield Media, one of the leading AdTech experts, to offer a joint "Full-Service" rig.

Vimond’s all-in-one streaming platform Vimond Essentials, bundled with VIA Monetise, provides a seamless streaming infrastructure to deliver your content, while Yield Media handles the complexities of AdTech optimisation, such as header bidding and programmatic revenue. Together, we bring content, access and advertising into one place.

→ Explore VIA Monetise here

→ Learn more from our customer stories here

Video Advertising FAQs

Do I need a big audience to start running ads?
No. Advertising can scale with your audience. But starting early means you don’t miss initial revenue opportunities.

Will ads disrupt the viewing experience?
No. We use Dynamic Ad Insertion (DAI), a server-side technology that stitches targeted ads directly into the video stream in real-time.

Is video advertising difficult to manage?
Basic setups are relatively simple. Any complexity comes later, during the optimisation phase, not the initial implementation. Together with Yield Media, Vimond provides simplified automation that removes friction from the ad process.

Can I run ads and subscriptions together?
Yes. Many organisations combine models (AVOD, SVOD, hybrid) to maximise revenue.

→ Got another question? Just ask us.

Ready to learn more? See how organisations are turning video archives into owned streaming services in our Customer Stories. Discover how to start building your own video platform with Vimond Essentials.

Vimond and Yield Media Enter Strategic Partnership to Drive Revenue and Digital Growth for Customers

Admin — Wed, 15 Apr 2026 08:36:31 GMT

BERGEN, Norway — Vimond and Yield Media are joining forces to drive revenue for media organisations. This new strategic partnership combines Vimond’s streaming technology with Yield Media’s expertise in digital advertising and AdTech, ensuring digital growth and significantly higher advertising returns for their clients.

Globally, media consumers are moving away from linear TV, streaming more online video than ever before. While media houses and content owners are publishing significantly more video content, not everyone has taken the necessary steps to commercially capitalise on this shift in trends.

Vimond and Yield Media aim to assist media houses and content owners of all sizes—both those currently distributing high volumes of video and those considering a greater investment in moving images.

Vimond has developed a streaming platform that makes it seamless and simple for newspapers, publications, and digital media to upload, organise, and stream video across all platforms. The solution is designed to allow media houses to manage both subscriber payments and generate revenue from advertisements.

Lysen Jensen adds:

"By leveraging the commercial opportunities within our platform, some of our customers have seen a substantial increase in their advertising revenue. They are reaching younger users and seeing over 50 per cent growth in digital viewership. Most media owners would give their right arm to achieve such results."

Together with Marius B. Karlsen of Yield Media, one of Norway’s leading AdTech experts, Vimond will assist media houses and content owners in extracting far greater revenue from video advertising than they do today. Karlsen believes many media organisations sit on vast, untapped revenue potential.

About Vimond

Vimond Media Solutions is an award-winning software company that spun out of TV 2 Norway in 2007. The company is behind Vimond VIA, an all-in-one video streaming platform used by media houses and content owners globally, including Finansavisen, Naturkanal1, TV Vest, TVH, Thomson Reuters, and NHK Cosmomedia America. Vimond is headquartered in Bergen, Norway. Learn more at vimond.com.

About Yield Media

Yield Media is a specialised firm that assists publishers and media organisations in realising their full revenue potential from digital advertising surfaces. The company offers analysis and optimisation of AdTech, ad placements, and technical infrastructure. They also assist with the implementation and optimisation of ad server solutions, programmatic revenue channels, premium ad formats, online video advertising, and a range of other services within AdOps, AdTech, and inventory yielding. Learn more at yieldmedia.no

Media Contacts

Roy Tore Lysen Jensen Global Growth Manager, Vimond Media Solutions AS roytore@vimond.com / +47 90 92 04 47

Marius B. Karlsen Founder & Director, Yield Media AS marius@yieldmedia.no / +47 99 31 24 20

Ingrid Agasøster VP Marketing, Vimond Media Solutions AS ingrid@vimond.com / +47 99 53 37 91

Do you want to learn more about how to launch a money-making streaming service?

The 82-Minute Battle: Why Niche TV is Winning

Admin — Thu, 26 Mar 2026 15:03:25 GMT

The era of "everything for everyone" is cooling off. As the streaming market matures, the industry has shifted from a race for raw subscriber volume to a high-stakes battle for long-term profitability. At the heart of this shift is the 82-minute window, the average time consumers now spend daily on streaming video.

In our recent strategic overview of the 2026 landscape, we highlight that success is no longer defined by reach alone, but by how effectively a platform can monetise and retain this specific window of attention.

For specialised publishers, Niche TV is the ultimate weapon in this fight. By moving away from "borrowed" algorithms on third-party platforms, "local heroes" are reclaiming their digital sovereignty and building direct, high-yield relationships with their communities.

Digital Sovereignty: Owning the value chain

While global giants like YouTube dominate broad reach, an increasing number of content creators and media houses are choosing to pivot toward independent platforms. This movement toward "digital sovereignty" is driven by a strategic necessity to control the entire value chain, from the first video frame to the final byte of viewer data.

Curing the "Paradox of Choice"

One of the most critical advantages of specialisation is solving the "paradox of choice." Insights from Gizmott* suggest that mainstream platforms often overwhelm users with an endless sea of generic content, leading to decision fatigue. Niche OTT services provide a curated environment where viewers find exactly what they need, fostering a community-centric experience that broad platforms cannot replicate.

Case Study: Naturkanal1

A prime example of this trend is the Norwegian broadcaster Naturkanal1, which recently launched its own streaming service using Vimond Essentials. For a niche provider dedicated to nature and outdoor life, the transition to an independent platform was a strategic move to secure long-term growth.

By moving beyond third-party hosting, Naturkanal1 secured the ability to offer a professional, branded experience tailored to its specific hunting and fishing community.

Infrastructure without the overhead

For many niche players, the technical barrier to entry seems daunting. Vimond removes this friction by providing a "ready-to-go" modular infrastructure. Our no-code tools allow creators to launch professional, scalable services in weeks, focusing their resources on content, community, and revenue rather than on coding.

Commercial sovereignty: Ads, subscriptions, and data

A dedicated technical foundation paves the way for commercial sovereignty. By establishing independent distribution hubs, organisations can implement hybrid monetisation strategies that blend subscriptions (SVOD) and advertising (AVOD).

For Naturkanal1, this ensures the platform remains stable and profitable as the audience scales.

Navigating the hurdles

While the opportunity is significant, Idiosys highlights key challenges niche providers must navigate:

Targeted Growth: Niche platforms target smaller groups; while scaling is slower, higher viewer loyalty often compensates for lower raw volume.
Content Acquisition: Securing high-quality or exclusive rights is competitive and requires targeted marketing.
Technical Complexity: Managing live streams and consistent quality across devices is difficult, which is why many seek partners like Vimond to handle the underlying technical expertise.

The data “goldmine”

The most compelling argument for Niche OTT is first-party data. In a future defined by AI-driven personalisation, granular insights from an independent service become an organisation’s most valuable asset.

While third-party platforms provide surface-level analytics, owning the platform allows you to capture deep behavioural patterns to understand exactly what resonates with your community.

The "Driving Seat" of digital media

As the IABM* suggests, local content providers and niche experts like Naturkanal1 are moving into the "driving seat."

By partnering with experienced technology providers to bridge the technical gap, these niche players are transforming their businesses into self-sustaining digital ecosystems.

Key takeaways: Why niche players are going independent

Digital Independence: Move from third-party algorithms to a brand-controlled platform.
Monetisation Freedom: Implement hybrid revenue streams (SVOD, AVOD, TVOD) without surrendering high margins.
Data Sovereignty: Direct access to first-party data for AI-driven personalisation and retention.
True Community Loyalty: Create a dedicated "home" for specific interests to lower churn.
Eliminating Barriers: Partners like Vimond remove technical complexity, allowing you to focus on content over coding.

👉 Found this helpful? Get in touch today to talk about your video and streaming strategy.

👉 Learn more from our customer stories here.

*Recommended reads and sources

https://gizmott.com/revolutionizing-niche-ott-platforms/
https://zerozilla.com/the-future-of-ott-how-streaming-platforms-will-evolve-in-2026/
https://techbuilder.ai/2025-ott-boom-what-makes-platforms-like-netflix-thrive/
https://vodlix.com/blog/the-future-of-the-video-streaming-industry
https://fractalmedia.io/trends-in-ott-platforms-and-the-streaming-industry-for-2025/
https://nextgentechlabs.in/rise-of-streaming-wars-ott-platforms/
https://www.symphonyai.com/resources/blog/media/ai-revolutionizing-ott-content-2025/
https://audienceplayer.com/ott-market/
https://www.finextra.com/blogposting/28496/how-ott-is-reshaping-the-media-and-entertainment-industry
https://camphouse.io/blog/ott-advertising
https://www.emarketer.com/content/niche-streaming-services-popping-up
https://www.ottclouds.com/niche-ott-platforms/
https://www.ottclouds.com/top-niche-markets-for-white-label-tv-apps/
https://theiabm.org/the-ott-market-is-changing-to-put-local-content-providers-in-the-driving-seat/
https://www.applicaster.com/resources/niche-sports-ott-era
https://www.accedo.tv/insights-and-news/how-niche-streaming-services-are-disrupting-the-media-landscape
https://www.idiosystech.com/blogs/building-niche-ott-platforms-opportunities-in-2025

Video: Strategic overview of the landscape in 2026

Admin — Fri, 13 Mar 2026 10:34:54 GMT

As the streaming market matures, the race for subscriber volume has evolved into a battle for profitability, centred on capturing and monetising the 82 minutes of daily video consumption that now defines global digital life.

We have distilled a vast landscape of industry research into this essential briefing on the strategic drivers for 2026.

Executive Summary: Winning the 82-Minute Battle

In 2026, video has transitioned from a high-growth digital asset to the standard medium for global data consumption. The strategic landscape has shifted: the industry’s initial focus on rapid subscriber acquisition has given way to a mandate for long-term profitability and churn reduction.

Success in this mature market is no longer defined by how many users a platform can reach, but by how effectively it monetises and retains its existing audience through superior user experiences and operational efficiency. On average, consumers now spend 82 minutes a day streaming, making the competition for that time window more intense than ever.

With video accounting for over 82% of all global internet traffic, the challenge for platforms has shifted from simply delivering a stream to maximising monetisation and engagement in a hyper-saturated attention economy.

Success in 2026 demands convergence: the fusion of technology and content, monetisation and engagement, and AI-driven innovation with consumer trust.

Global Trends & Market Dynamics

Analysts project the global video streaming market will exceed $277 billion in 2026 and reach a staggering $3.49 trillion by 2034. Several non-Nordic global shifts underpin this growth:

1. The Performance Maturity of Video

Video has moved from being a branding tool to a core performance channel.

91% of businesses now use video as a marketing tool.
93% of marketers report it is an essential part of their strategy, with 83% noting that video directly increases sales.
82% of marketers report a positive ROI.
Short-form videos (30 seconds to 2 minutes) are currently the highest-performing format, while videos over 60 minutes see engagement drop to just 17%.
Online video now has a 92.8% worldwide reach.
YouTube remains the dominant global force with 2.7 billion monthly active users, but TikTok users spend more time per day on average (97 minutes).
Global habits underpin the need for robust tech:

Video now accounts for 75% of all data consumption. In Western Europe alone, an estimated 486 petabytes (PB) of data will flow through video in 2025.

2. Hybrid Monetisation: The End of "Subscriptions Only"

Where the early 2020s were defined by a push for pure volume, 2026 is defined by the maturity of hybrid monetisation. As monthly fee fatigue sets in, platforms are breaking out of the 'walled garden' to reach audiences through hybrid and ad-supported tiers.

Modern video streaming infrastructure must now support a layered approach: capturing wide audiences through ad-supported content to build a funnel, then converting them to premium tiers, while using ad-revenue to offset the rising costs of content production.

Tiered Strategies: Platforms now combine SVOD (Subscription), AVOD (Ad-supported), and FAST (Free Ad-supported) to maximise average revenue per user.
Ad-Supported Growth: Experts project that advertising will outpace consumer spending in the media and entertainment sector, with streaming TV advertising alone expected to reach $51 billion globally by 2029.
Market Shift Insight: While SVOD continues to outpace traditional media in terms of volume, AVOD is the fastest-growing sub-segment in Scandinavia, with a projected 10.7% annual growth (CAGR). Conversely, TVOD (transactional) shows stagnating growth at just 0.6%.

Live Streaming

Live streaming has become a $99.82 billion global market and is the third-most-popular video format. Key findings:

On average, consumers spend 82 minutes a day watching online TV/streaming.
People spend 8x as much time watching live videos as they do watching on-demand content.
Platforms like TikTok Live and Amazon Live have turned streaming into a "watch-and-buy" environment.
Interactive shopping events produce conversion rates 3–5x higher than standard e-commerce.
Live polls, real-time chat, and multiple camera angles are now baseline expectations for sports and major events, fostering a sense of "watching together" even in a digital space.

Regional Deep Dive: The Nordic Market

The Nordic region serves as a global blueprint for streaming trends. Due to its advanced digital infrastructure and high adoption of consumer tech, the region serves as a leading indicator, revealing shifts in audience behaviour before they manifest in larger, lagging markets.

1. The Battle for Attention

With the market value of the Nordic video sector nearing €11 billion, the focus has shifted from finding "new" users to capturing a larger share of their limited time.

"Subscription fatigue" is driving users toward FAST channels as secondary "lean-back" options.
Traditional linear TV has hit an all-time low, making up only approx. 35% of total viewing, with the remainder absorbed by streaming and social feeds.
HVOD (Hybrid VOD) is the fastest-growing business model, combining subscription video-on-demand and advertising.
The Scandinavian E&M market shows a stable average annual growth of 2.5% through 2029.
OTT video is a standout winner in this region, growing at 5.2%.

2. The FAST Channel Surge

The initial gold rush of the FAST and AVOD market was characterised by "content dumping", the practice of offloading vast, unorganised back-catalogues onto platforms to simulate scale. This volume-first approach resulted in severe discovery friction, where poor metadata and a lack of editorial oversight made it nearly impossible for viewers to find relevant content.

In 2026, the Nordic market has pivoted toward strategic curation. Leading providers have realised that library value is only unlocked when content is organised into high-interest thematic channels, supported by localised metadata and market-specific programming. This shift from "quantity" to "relevance" is the primary driver of increasing ad fill rates and reducing viewer bounce, turning dormant archives into active revenue streams.

OEM Dominance: Samsung TV Plus is a major grossing platform in the region due to its pre-installed status on Smart TVs.
Local Aggregators: Independent Nordic players (e.g., LevelK) are launching dedicated genre channels (like RomCom TV) to monetise dormant library rights.
Trust Through Localisation: Nordic consumers are 53% more likely to engage with local ads. Localisation (dubbing/subtitles) increases content trust by 70%.
Data Usage Surge: Streaming data usage in the region is expected to double, with a forecast 12.4% annual growth rate (CAGR).

👉 Found this helpful? Let’s keep the momentum going. Get in touch today to talk about your video and streaming strategy.

Sources

PwC: Global Media & Entertainment Outlook 2025-2029
GWI: Digital Trends
Wyzowl: Video Marketing Statistics 2026 (Annual Survey)
Mediavision: Nordic Video Market Analysis 2025/2026
Wistia: State of Video Report 2025/2026
DataReportal: Digital 2026 Global Overview Report
Fortune Business Insights: Video Streaming Market Share & Trends 2026-2034
eMarketer: US Time Spent With OTT Streaming 2026
Allied Market Research: Video Streaming Market Growth Forecast
CDNetworks: The Future of Streaming: Emerging Trends and Technologies for 2026
Cognitive Market Research: Media and Entertainment Industry Emerging Companies 2026
Wordbank: 10 Trends Shaping Streaming and Entertainment in 2026

Dictionary

CAGR (Compound Annual Growth Rate): The mean annual growth rate of an investment over a specified period of time longer than one year.

CDN (Content Delivery Network): A geographically distributed group of servers that work together to provide fast delivery of internet content, reducing buffering and "bounce" rates.

Connected TV (CTV): Any television set used to stream video over the internet. These are most often viewed via apps on a Smart TV or a device like an Apple TV or Roku.

FAST (Free Ad-Supported Streaming TV): Linear, "lean-back" television channels delivered via the internet without a subscription. These often mimic traditional broadcast TV but are delivered over-the-top (OTT). Learn more here.

VOD (Video On Demand): A systems that allow users to select and watch video content at their convenience rather than at a specific scheduled broadcast time. Learn more here

AVOD (Advertising Video On Demand): A monetisation model where content is free to the viewer but sits behind digital advertisements.

HVOD (Hybrid Video On Demand): A tiered business model that combines multiple revenue streams, such as a lower-cost subscription tier that still includes some advertising.

SVOD (Subscription Video On Demand): A service that gives users unlimited access to a wide range of content for a recurring monthly or annual fee (e.g., Netflix).

OEM (Original Equipment Manufacturer): In the streaming context, this refers to the companies that build the physical hardware (like Samsung or LG) and control the pre-installed apps on the home screen.

OTT (Over-The-Top): Content providers that deliver media directly over the internet, bypassing traditional cable, broadcast, and satellite television platforms. Learn more here.

PPV / TVOD (Pay-Per-View / Transactional VOD): A model where viewers pay for individual pieces of content, such as a live sporting event or a premium movie rental. Learn more here.

ROI (Return on Investment): A performance measure used to evaluate the efficiency or profitability of a specific investment in content or technology.

Streaming Economics: Beware of the Hidden Costs That Kill Growth

Admin — Thu, 12 Feb 2026 14:27:07 GMT

Too many projects die on the drawing board the moment the real operational costs set in. In the world of online video, the most dangerous line item in your budget isn't your initial setup fee; it’s the "success tax" hidden in your traffic costs. As your audience grows, many platform providers hit you with massive overage fees for bandwidth and data delivery.

Suddenly, a surge in viewership, the very thing you’ve worked for, becomes a financial liability. At Vimond, we believe that more traffic should lead to more profit, not a "stumbling block" that threatens your service’s viability. Let’s explain:

The "Traffic Trap" in Modern Streaming Platforms

Most streaming providers offer similar entry-level pricing. But as soon as your audience grows, the hidden costs appear. We often see the same story: a content owner launches a service with a "fair" price, only to find that bandwidth and egress costs, the actual delivery of data to the viewer, result in high costs.

If infrastructure costs scale linearly with your audience without optimisation, you face a lose-lose scenario:

Raise subscription prices: You risk high churn and lose your competitive edge.
Absorb the cost: You end up "sponsoring" your customers’ data usage, making it impossible to reinvest in content.

If it becomes too expensive for you to deliver your content, you are forced to raise subscription prices. If you raise prices too high, customers churn. If you absorb the cost yourself, you end up "sponsoring" your own customers’ viewing habits at a loss.

Why Infrastructure Partnerships Matter

At Vimond, we approach this differently. We aren’t just a software vendor; we are a partner with deep, long-standing relationships with global infrastructure providers like AWS and our customers.

Because we operate at scale and have "proven and experienced" ties to the underlying infrastructure, we can secure pricing that is significantly more favourable than what you might find on the open market. We have optimised the "boring" parts of the stack, the data management, processing, and delivery, so our customers can focus on the exciting parts: the content and the audience.

The Real-World Impact: By the Numbers

We have seen that our optimised pricing models can reduce delivery costs by over 60% compared to standard list prices, with concrete customer cases to support this.

We would love to show you how and set up some example calculations for your streaming needs. Book a meeting with our team here.

Stop Giving Away Your Audience: Start Monetising Your Video Library

Admin — Fri, 30 Jan 2026 07:11:31 GMT

Most organisations are sitting on hidden assets that aren’t earning a cent.

Years of interviews, live streams, explainers, events, training, and editorial video are often scattered across YouTube, Vimeo, different content platforms, and multiple social feeds.

Algorithms decide who sees them. Platforms take a slice of any revenue earned. Viewer data stays locked away. And the direct relationship with the audience never really forms.

The result is familiar: lots of video activity, very little long-term value.

Why most video archives don’t make money

The issue here isn’t usually around content quality. Media teams typically struggle with:

No clear monetisation model, or no tools to support one
Limited insight into viewer behaviour and no hard data to guide packaging or pricing
Legacy content management platforms (CMS) built for articles, not modern Video-On-Demand (VOD) experiences
Small teams stretched frustratingly thin, with no capacity for complex workflows

As a result, video ends up being treated as disposable. It gets published once, watched briefly, and then it’s quickly forgotten.

That’s not a content problem. It’s a ‘structure’ problem.

What’s changed: monetisation is no longer “hard”

Until recently, turning video archives into revenue required custom development, multiple vendors, and ongoing technical maintenance. Those barriers have largely disappeared.

Cloud-native video platforms like Vimond now make it possible to manage, curate, and monetise video from a single cloud-hosted environment. Features such as centralised ingestion, automated metadata enrichment, branded front-ends, and built-in monetisation layers used to be enterprise-only workflows. Now, they’re available to everyone.

And this changes the economics of video streaming completely. Old content doesn’t need to go viral to earn significant revenue. It just needs to be findable, packaged well, and correctly positioned for the right audience. And best of all? When you design your own streaming service, you own it end-to-end.

How owned streaming turns archives into evergreen revenue

An owned OTT service gives you something third-party platforms never will: control.

With control, modern media teams can use (and reuse) their archives in smarter ways:

Curated collections around themes, topics, or moments
Evergreen video libraries that stay relevant long after publication
Premium tiers or add-on bundles for niche or high-value audiences
Ad-supported experiences that generate revenue without paywalls

This approach is already working. Broadcasters like TV Vest have shown how structured video libraries and controlled monetisation can turn existing content into a sustainable streaming service, without relying on third-party platforms or large technical teams.

There’s a simple process modern OTT teams follow

Turning a video library into a revenue engine doesn’t start with pricing. It starts with organisation.

A proven, low-friction process looks like this:

Audit your archive
Start by identifying what you already have, e.g. formats, topics, depth, and gaps.
Structure categories and metadata
Metadata turns video into a library. Without it, discovery fails.
Choose your monetisation models
Choose subscriptions, ads, premium access, or a hybrid approach. Base your decision on audience value, not assumptions.
Curate themed experiences
Packages outperform playlists. Context increases perceived value.
Publish across multiple channels and devices
One backend, everywhere your audience watches.
Iterate using viewing data
Use engagement, completion and conversion metrics to guide what to promote next.

This isn’t a broadcast workflow. It’s a product workflow that scales with small teams.

Where to start: structure first, revenue follows

You don’t need to monetise everything at once. Start by:

Organising existing VOD into a structured, searchable library
Applying consistent metadata so content can be discovered and reused
Identifying the audience segment with the strongest identity or willingness to pay
Curating content for that audience first — then expanding

You don’t need a broadcast engineering department to build a monetisable video service. But you do need the right architecture, a clear monetisation logic, and a platform that removes friction instead of adding it.

Owning your revenue starts with owning your platform.

Ready to learn more? See how organisations are turning video archives into owned streaming services in our Customer Stories. Or discover how to start building your own video platform with Vimond Essentials.

👉 Found this helpful? Let’s keep the momentum going. Get in touch today to book your intro session.

How to Launch a Professional Video Service in Days (Not Months)

Admin — Thu, 29 Jan 2026 12:10:06 GMT

For many organisations, launching a streaming video service can feel like a major engineering project. Long timelines. Heavy infrastructure. Expensive developers. These assumptions often stop teams before they start, leading them to take an easier route - pushing video content onto YouTube, Vimeo, websites, and social feeds.

The result? Fragmented audiences, reduced ownership, and very little revenue to celebrate.

The myth holding streaming back

Most publishers, content owners, and organisations aren’t lacking video content. They’re lacking the confidence that they can launch a professional streaming service of their own and make the most of it.

Other common obstacles show up fast:

Content scattered across third-party platforms
Small teams with limited technical resources
Fear of upfront costs and long-term commitments
Legacy systems that don’t support modern video workflows

For years, those obstacles were often insurmountable. OTT platforms were complex, expensive, and slow to deploy. But streaming technology has quietly matured. So much so, that cloud-native infrastructure, no-code tools, and template-driven front-ends are now standard issue rather than enterprise luxuries.

Modern video platforms like Vimond remove the technical barriers that once defined streaming services. Secure cloud ingestion, metadata enrichment, branded templates, built-in monetisation, and instant deployment across web, mobile, and TV are no longer custom projects.

Editorial and content teams can launch and manage streaming services themselves, and they can do it without developers, without heavy infrastructure, and without waiting months to go live.

What does a proven, streamlined launch model look like?

Teams that launch quickly don’t start with apps or features. They start with fundamentals. A typical rapid-launch process might look like this:

Define your audience and catalogue
You first decide who your service is for and what content belongs there, e.g. news, live events, archives, premium series. Getting clarity here removes downstream complexity later.
Prepare your assets and metadata
Next, you organise and tag videos, images, subtitles, and descriptions. Strong metadata is what turns a video library into a valuable and discoverable service.
Configure monetisation and access
How will you pay for all this? Subscriptions, advertising, free access, or hybrid models? Monetisation should shape the experience as you build it, not be bolted on later.
Apply branding and user experience
Use proven templates to reflect your identity.
Publish everywhere
Launch simultaneously across web, mobile, and TV platforms from a single workflow.

This is the approach used by organisations like Finansavisen, which launched a professional streaming service without building a broadcast organisation or relying on a third-party platform.

Here’s where teams often go wrong

Speed doesn’t come from cutting corners. It comes from avoiding common traps:

Perfecting features before validating the service
Starting with apps instead of content - your catalogue matters more than the container
Building workflows before deciding on revenue models
Relying on third-party platforms for audience relationships - borrowed land limits growth

Professional streaming works best when it’s treated as a product, not a side channel.

How to own the next stage of growth

The shift is clear. Organisations that own their own streaming services can control their audience, data, and revenue. They can build libraries that compound in value instead of disappearing in social feeds.

Professional streaming can be fast, simple, and sustainable, and launching no longer requires an engineering department. All you need is the right platform and a clear starting point.

If you want to see how teams structure rapid launches and avoid common pitfalls, explore our Customer Stories. Or find out more about building your own streaming service.

👉 We hope you found this article useful. Don’t hesitate to get in touch with us with any questions or to book an introductory meeting.