Vimond CloseUp: The maturing OTT market

by Kelly Moulton

Matias Høibraaten and I sat down last week to discuss what he is hearing and seeing in the marketplace. Matias is Vimond´s sales manager for Europe and as such he is often meeting with execs to discuss the burning issues of the day.

Kristiane Ekrheim
November 14, 2018

by Kelly Moulton

Matias Høibraaten and I sat down last week to discuss what he is hearing and seeing in the marketplace. Matias is Vimond´s sales manager for Europe and as such he is often meeting with execs to discuss the burning issues of the day.

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It´s a mature market now, so the issues are more sophisticated than just early adoption issues.

The main one being Consumer Choice fatigue. At first it seemed a veritable bonanza to be able to choose whatever you wanted to watch whenever you wanted to watch it - no longer are we shackled with programs being delivered to a universal audience according to a rigid, timed programming schedule! But after a while this delight was replaced with dread. Oh now, what shall we watch next? Must I search and search and read review after review to decide what to watch next?!

Matias and I discuss Consumer Choice fatigue and how to battle it with the resurgence of a linear, programmed experience within an OTT environment.


 

 Listen to the full episode on iTunes - 

 

 

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