Vimond CloseUp: The maturing OTT market

Matias Høibraaten and I sat down last week to discuss what he is hearing and seeing in the marketplace. Matias is Vimond´s sales manager for Europe and as such he is often meeting with execs to discuss the burning issues of the day.

Kelly Moulton
November 14, 2018

{% video_player "embed_player" overrideable=False, type='scriptV4', hide_playlist=True, viral_sharing=False, embed_button=False, width='1920', height='1080', player_id='6517822416', style='' %}

It´s a mature market now, so the issues are more sophisticated than just early adoption issues.

The main one being Consumer Choice fatigue. At first it seemed a veritable bonanza to be able to choose whatever you wanted to watch whenever you wanted to watch it - no longer are we shackled with programs being delivered to a universal audience according to a rigid, timed programming schedule! But after a while this delight was replaced with dread. Oh now, what shall we watch next? Must I search and search and read review after review to decide what to watch next?!

Matias and I discuss Consumer Choice fatigue and how to battle it with the resurgence of a linear, programmed experience within an OTT environment.


 Listen to the full episode on iTunes - 

Learn more

https://cta-redirect.hubspot.com/cta/redirect/3441572/'cc477ec4-4d11-4cc3-ae0c-0235f3c2894c'