VIA Monetise

VIA Monetise is a monetisation and subscription management solution for OTT (Read the "What is OTT?" guide?) and streaming services.

It lets you package content, set prices and payment plans, manage subscriptions and vouchers, and connect to payment providers, so you can grow revenue per viewer across all your platforms.

VIA Monetise is designed for:

• Broadcasters, publishers and media companies launching or scaling OTT services
• Streaming platforms that want to move from ad-based to hybrid or subscription models
• Rights holders and content owners who need flexible commercial packaging for different regions, audiences and devices

VIA Monetise supports multiple and hybrid business models, including: 

• Subscriptions (SVOD): Create recurring revenue with monthly or annual membership plans for exclusive access.
• Advertising (AVOD): Maximise reach by offering free content supported by targeted video ads.
• Pay-Per-View (PPV): Drive high-value transactions for premium live events, sports, or one-time specials.
• Transactional On Demand (TVOD): allows users to pay for the video they want to watch.
• Premium Video-on-Demand (PVOD): allows viewers to pay a premium price to access content earlier than usual.
• FAST: Free ad-supported content.
• HVOD: Hybrid video on demand. 

We provide a professional ad-tech rig that integrates seamlessly with your streaming service, allowing you to run pre-roll and mid-roll ads across all devices. By combining Vimond’s video infrastructure with Yield Media’s strategic ad management, we ensure 100% utilisation of your ad inventory.

Learn more about our partnership with Yield Media here. 

VIA Monetise is an add-on module in our solutions offering that powers subscriptions and monetisation. It can be added to Vimond Essentials, Vimond Essentials Plus, and Vimond Unlimited as the engine for selling content packages and managing paid relationships with your viewers.

VIA Monetise works together with Vimond VIA’s core services and APIs to connect content, pricing and payment.

While Vimond VIA manages your content catalogue, metadata, packaging and distribution, VIA Monetise handles products, content packages, vouchers, and subscription/payment plans.

VIA Monetise is not a standalone product; it adds flexible monetisation capabilities to Vimond's streaming solutions.

VIA Monetise lets you:

• Group content into products/content packages (e.g. sports pack, kids pack, premium movies)

• Create tiers such as basic, standard and premium, including overlapping content between tiers

• Decide which content is free in one package and paid in another

• Set availability periods and archive packages that are no longer relevant

• All changes take effect immediately, so you can respond quickly to market opportunities

Yes. VIA Monetise is built for global services. You can:

• Offer different prices and currencies by country or region
• Tailor content packages per market
• Use multi-language metadata to present offerings locally

VIA Monetise supports:

• Out-of-the-box integrations with several popular payment providers, such as Stripe and Vipps.
• A generic payment provider API, allowing you to plug in your preferred provider (e.g. PayPal, Nets, Cleeng, and others)

VIA Monetise enables you to:

• Define payment plans based on days, months or years

• Offer running or seasonal subscriptions

• Configure recurring payments and automate renewals

• Set up reminders before renewals, if desired

• View subscriber subscription and transaction history for customer support and analysis

This gives you end-to-end control over your subscription lifecycle.

Yes. VIA Monetise includes powerful promotional tools:

• Trials and fixed-term trial packages with custom durations
• Vouchers (single-use or campaign codes), which you can generate or import
• Discounts on specific products or plans. You can export voucher codes to your marketing tools, track campaign performance, and use promotions to win back churn-risk customers or incentivise upgrades.

Changes to products, prices, payment plans, availability windows, and promotions take effect immediately upon saving. This allows you to:

• Launch new offers fast
• React quickly to competitor moves
• Run limited-time campaigns and seasonal packages with precise start and end dates

Yes. VIA Monetise offers open, well-documented APIs so you can:

• Integrate with third-party subscription engines and payment providers
• Synchronise entitlements and authorisation for content playback
  This gives you the option to run everything through VIA Monetise or to combine it with existing systems.

VIA Monetise helps you grow and retain your audience by:

• Allowing tiered offerings (basic → premium) and easy upgrades/downgrades
• Providing vouchers and campaigns to re-engage at-risk users
• Supporting hybrid business models (e.g. free + ad-supported + premium) to capture more segments
• Making it simple to test new price points, bundles and trials without technical overhead

All of this helps you maximise revenue per viewer over time.

You can deploy VIA Monetise as part of the Vimond VIA ecosystem. Our team will:

• Assess your existing video architecture and business models
• Help design the right product, pricing and packaging setup
• Assist with payment provider integrations and API connections to your existing systems, if required
• Provide training so your editorial, marketing and operations teams can manage monetisation independently

DAI is a server-side technology that "stitches" targeted ads directly into your video stream in real-time. This eliminates the common "loading spinner" during ad breaks, providing a smooth viewing experience that keeps your audience engaged longer. 

Yes. By moving from legacy solutions, which often only support 2 pre-rolls, to a dynamic mid-roll setup, you can significantly increase your ad impressions.

Example: For a 45-minute video, our rig can jump from delivering 2 ads per play to 10, resulting in 5x the revenue potential. 

Absolutely. You have full control over your ad frequency and placement rules. You can set specific rules, such as injecting a 15-second mid-roll break every 5 minutes, or offering exclusive "Sponsored-by" placements for specific shows.  

Yes. VIA Monetise is built for total business flexibility, allowing you to combine any revenue model.

You can create "Ad-Lite" tiers; lower-priced subscriptions supported by limited advertising, to attract price-sensitive demographics while maximising your total revenue per viewer. 

Vimond provides the award-winning streaming platform and frontend player, while Yield Media acts as your expert partner for strategic AdTech management.

Together, we bridge the gap between technical complexity and commercial results, allowing your team to focus on growth rather than troubleshooting. Read more about our partnership here. 

AVOD provides free content to viewers, supported by advertising. This can include FAST (Free Ad-supported Streaming TV) channels, which deliver a broadcast-like experience with professional ad insertion. 

Transactional Video on Demand (TVOD) or Pay-Per-View allows you to sell specific transactional content items that viewers can either rent for a period or own outright.