The Foxtel Group is Australia’s leading next-generation subscription television company, with over 4 million subscribers across news, entertainment, and sports.
By implementing Vimond’s solutions, The Foxtel Group’s Streaming Over-the-top business has benefited, enabling it to reach the market quickly and customise its workflow to fit its business and operational model.
Since 2017, Vimond's relationship with the Foxtel Group spans across multiple retail services:
WATCH AFL and NRL - subscription-based international services delivering LIVE matches and on-demand replays of the Australian Football League and the National Rugby League to fans worldwide.
Kayo Sports - Dubbed the "Netflix of Sports", Kayo Sports is a first-of-its-kind, multi-streaming sports service with 50+ live and on-demand sports from around the world. Launched in 2018, Kayo Sports has amassed over 1.3 million customers (as of September 30, 2022), providing an unrivalled line-up of sports to Australian sports fans.
BINGE: BINGE is a dedicated entertainment streaming service offering the world’s best entertainment. Nothing gets on your screen unless it's binge-worthy, award-worthy, share-worthy, or all-time-favourite-worthy. BINGE has reached over 1.4 million Australian customers since launching in 2020.
Flash: Flash is a first-of-its-kind aggregated news streaming service offering more than 30 local and global premium news channels, streamed live and on-demand and providing one of the most convenient ways to stay informed and connected across various sources, opinions and perspectives.
Vimond VIA products and features used
VIA Monetise manages access to product and content packages. The Products module handles listing, editing, and creating products, as well as payment plans for managing subscriptions/payment models for end-user purchases.
The Monetise module allows you to create a product with a title, description, geo regions (where it is available), and sale status (which defines whether it is available and purchasable in the portal). Content packages determine what content end users can access when subscribing.
The Curation module in Vimond VIA helps editorial teams promote featured content across services. The editorial team can quickly organise content in carousels, menus and featured lists. The user-friendly interface and advanced search options make it quick to create carousels, menus, and featured lists, and easy to manage them. The editorial team can also bookmark their favourite views to make regular adjustments easier.
Content Management System
Vimond’s user-friendly interface, available via a web browser, provides graphical access to all core products and optional add-ons. Via Vimond VIA, the Foxtel Group can manage license windows, schedule publishing content, images with multiple locations, related assets (linked asset relations) for relating extras and trailers and similar and chapters and index points.
End-user services
Brands also leverage the end-user services available through the Vimond VIA SaaS product to manage video content delivery. These include Content Delivery, Content Discovery, the Play Service, the Sub-profile Service, and the Playlist Service.
Content Delivery provides a single interface to retrieve all content information. It lets you do direct lookups or searches across all your metadata to present content in your applications. It also auto-scales, so you don't have to worry about your backend system being overwhelmed by sudden traffic spikes.
The Play Service lets you play content through the Content Delivery interface. The Play Service verifies whether the user can play the content they are trying to access based on their subscription and the access level set on the content.
In addition, the Play Service helps adhere to the rules set by rights owners, including geoblocking, stream count, and device management.
The Play Service will adhere to the rules you set up based on the contract with the rights-holders. In general, the Play Service provides the end-users with "resume playback" functionality, letting the user pick up where they left off across devices. The Content Delivery interface also has a Playlist feature, where your users can build lists of their favourite content.
Another component used for end-user services is the sub-profile service. The sub-profile service creates personalised user experiences by presenting favourite assets to individual sub-profiles within the same primary account.
Kayo Sports uses this service to save a favourite team as a sub-profile property so that users can access their team’s content at the top of the portal when they log in. The above functionality is done by querying content discovery and searching all assets with specific team IDs as metadata.
"We’ve launched five streaming services in five years working with the Vimond team. Their approach to implementation, allowing us to partner with a modern OVP that aligned with our architectural principles and was cloud-native built, has meant we are able to quickly and efficiently develop our products and services to provide our customers a world-class entertainment experience - the ability to watch live sports, breaking news as well as premium shows and movies on demand."
– Cora Spear, Executive Director of Operations, Foxtel
Letting the customer focus on what's important
By using Vimond VIA, Foxtel can focus its time on the right areas that affect its business needs, while still having the features and functionality it needs in an Online Video Platform.
Foxtel Group’s streaming businesses have benefited from the flexibility to customise workflows to fit their business and operational model.
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