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Customer Success Story

How Foxtel, Kayo, Binge, and Flash Streamline Content Delivery with Vimond

The Foxtel Group began its journey with Vimond in 2017, when it was looking for a cloud-native, modern OVP aligned with its architectural principles. BINGE launched in 2020 with Vimond at its core, as with Foxtel's companies Kayo and Flash followed. 
Foxtel (1)

Powering Speed and Scale for The Foxtel Group

The Foxtel Group is Australia’s leading next-generation subscription television company, with over 4 million subscribers across news, entertainment, and sports. 

By implementing Vimond’s solutions, The Foxtel Group’s Streaming Over-the-top business has benefited, enabling it to reach the market quickly and customise its workflow to fit its business and operational model.

Since 2017, Vimond's relationship with the Foxtel Group spans across multiple retail services:

WATCH AFL and NRL - subscription-based international services delivering LIVE matches and on-demand replays of the Australian Football League and the National Rugby League to fans worldwide. 

Kayo Sports - Dubbed the "Netflix of Sports", Kayo Sports is a first-of-its-kind, multi-streaming sports service with 50+ live and on-demand sports from around the world. Launched in 2018, Kayo Sports has amassed over 1.3 million customers (as of September 30, 2022), providing an unrivalled line-up of sports to Australian sports fans.

BINGE: BINGE is a dedicated entertainment streaming service offering the world’s best entertainment. Nothing gets on your screen unless it's binge-worthy, award-worthy, share-worthy, or all-time-favourite-worthy. BINGE has reached over 1.4 million Australian customers since launching in 2020.

Flash: Flash is a first-of-its-kind aggregated news streaming service offering more than 30 local and global premium news channels, streamed live and on-demand and providing one of the most convenient ways to stay informed and connected across various sources, opinions and perspectives. 

Vimond VIA products and features used

VIA Monetise manages access to product and content packages. The Products module handles listing, editing, and creating products, as well as payment plans for managing subscriptions/payment models for end-user purchases. 

The Monetise module allows you to create a product with a title, description, geo regions (where it is available), and sale status (which defines whether it is available and purchasable in the portal). Content packages determine what content end users can access when subscribing.

The Curation module in Vimond VIA helps editorial teams promote featured content across services. The editorial team can quickly organise content in carousels, menus and featured lists. The user-friendly interface and advanced search options make it quick to create carousels, menus, and featured lists, and easy to manage them. The editorial team can also bookmark their favourite views to make regular adjustments easier.

Content Management System

Vimond’s user-friendly interface, available via a web browser, provides graphical access to all core products and optional add-ons. Via Vimond VIA, the Foxtel Group can manage license windows, schedule publishing content, images with multiple locations, related assets (linked asset relations) for relating extras and trailers and similar and chapters and index points. 

End-user services

Brands also leverage the end-user services available through the Vimond VIA SaaS product to manage video content delivery. These include Content Delivery, Content Discovery, the Play Service, the Sub-profile Service, and the Playlist Service. 

Content Delivery provides a single interface to retrieve all content information. It lets you do direct lookups or searches across all your metadata to present content in your applications. It also auto-scales, so you don't have to worry about your backend system being overwhelmed by sudden traffic spikes.

The Play Service lets you play content through the Content Delivery interface. The Play Service verifies whether the user can play the content they are trying to access based on their subscription and the access level set on the content.

In addition, the Play Service helps adhere to the rules set by rights owners, including geoblocking, stream count, and device management. 

The Play Service will adhere to the rules you set up based on the contract with the rights-holders. In general, the Play Service provides the end-users with "resume playback" functionality, letting the user pick up where they left off across devices. The Content Delivery interface also has a Playlist feature, where your users can build lists of their favourite content.

Another component used for end-user services is the sub-profile service. The sub-profile service creates personalised user experiences by presenting favourite assets to individual sub-profiles within the same primary account. 

Kayo Sports uses this service to save a favourite team as a sub-profile property so that users can access their team’s content at the top of the portal when they log in. The above functionality is done by querying content discovery and searching all assets with specific team IDs as metadata. 

"We’ve launched five streaming services in five years working with the Vimond team.  Their approach to implementation, allowing us to partner with a modern OVP that aligned with our architectural principles and was cloud-native built, has meant we are able to quickly and efficiently develop our products and services to provide our customers a world-class entertainment experience - the ability to watch live sports, breaking news as well as premium shows and movies on demand." 

– Cora Spear, Executive Director of Operations, Foxtel

 

Letting the customer focus on what's important

By using Vimond VIA, Foxtel can focus its time on the right areas that affect its business needs, while still having the features and functionality it needs in an Online Video Platform.

Foxtel Group’s streaming businesses have benefited from the flexibility to customise workflows to fit their business and operational model.

 

Powering Australia's Unrivalled Sports Streamer: The Kayo Sports Story

Dubbed the “Netflix of Sports”, Kayo Sports offers Australians a multi-sport streaming service.

Launched in 2018 and with over 1 million Australian Customers, Kayo Sports offers 50 + live and on-demand sports from around the world. With a revolutionary frontend user experience, combined with Vimond’s robust and flexible backend technology, Kayo Sports is Australia’s unrivalled sports streaming service.

Kayo Sports offers customers the biggest range of top sports from around the world, including Formula 1, MotoGP, NBA, NFL, Soccer, Golf and Tennis, along with the best from Australia, including Cricket, AFL, NRL, Supercars, NBL, Netball and more.

All the live sports and on-demand programming can be watched on multiple platforms, including iOS and Android mobile devices, web browsers, Chromecast, Roku, Apple TVs, as well as gaming consoles and connected TVs

How Vimond supports Kayo Sports

Kayo Sports looked to Vimond Media Solutions to provide core modules for content management and curation to deliver live and on-demand sports to Australian consumers.

Vimond powers Kayo Sports’ Content Management, Content Delivery, monetisation and personalisation features for the Service, supporting instant scalability whilst reducing operational costs.

Using Vimond VIA, the Kayo Sports team can manage, organise and enrich their video content with metadata and publish it to the service at the right time.

‍The Vimond products and feature sets used by Kayo Sports include:

‍VIA video CMS: Vimond’s user-friendly interface, available via a web browser, provides graphical access to all core products and optional add-ons. Using the VIA management and curation modules, the team organise content into structured hierarchies. The team can easily organise content in carousels, menus and featured lists, and the user-friendly interface and advanced search options ensure that lists are quick to create and straightforward to manage. The category tree can be deep or shallow (many versus few Subcategories), wide or narrow (many versus few top-level Categories).

‍Additionally, in Vimond VIA, the Kayo Sports team can manage:

  • License Windows, to ensure that content is only presented to viewers while the service provider has permission to use it for their audiences.
  • Schedule publishing Content to enable planning ahead of time, and new content to be released 24/7 outside of editorial team hours.
  • Related assets (linked asset relations) for relating extras and trailers, and alternative versions
  • Schedule publishing Content to enable planning ahead of time, and new content to be released 24/7 outside of editorial team hours.
  • Related assets (linked asset relations) for relating extras and trailers, and alternative versions
  • Chapters and index points for highlighting key scenes, additional information (intro points etc) and markers for ads.

‍VIA Monetise manages subscription products and content package access.

The editorial team can also bookmark their favourite views to make regular adjustments even easier.

Kayo Sports also uses the following end-user services available through Vimond VIA

Content Discovery

Content Discovery APIs fetch the right data when a user is looking for new content or when promoting newly added content in an end-user portal. When a user searches for a specific asset, like a football match, the discovery APIs match the search term to the most appropriate asset in the video CMS and present it to the end user.

Play Service

Vimond Play Service plays the correct video content when a user requests to play a video. The Play service also remembers end users' playback history and how much content each user has watched. This allows for resumed playback, such as “continue watching” and “resume from here”. It also determines what content a user can watch based on their subscription package. In addition, the play service checks geo-restrictions, which is important for a sports service where different content rights apply to specific assets. The play service ensures the end user receives the best available stream quality whenever they log in to watch sports content.

Sub-profile Service

Enables multiple profiles within the account. It tracks how many profiles can be created within an account. The settings can be edited within the Vimond VIA profile. Profile management ensures viewers aren´t sharing their subscriptions or letting too many people watch from their accounts.

Result

With the implementation and use of the Vimond VIA Platform, the team behind Kayo Sports has launched a global, award-winning service dedicated to live and on-demand sports streaming, delivering a new way to enjoy sports from around the world.

Beyond the Stream: The Technology Behind BINGE

BINGE offers an extensive library of ad-free on-demand content. It brings together the best Australian and international content through its dedicated entertainment streaming service, giving Australians a new way to indulge in their favourite shows and movies.

With an incredible collection from the world’s best creators, including WarnerMedia, NBCU, FX, BBC and Sony, BINGE features a vast catalogue of HBO hits.

Considered to be a next-generation streaming service, BINGE looks to go beyond providing the best content by creating an emotional connection with viewers based on unapologetic entertainment pleasure, a place the customer can escape to for that precious ‘me time’.

The Solution

Vimond VIA powers BINGE’s Content Management, Content Delivery and Personalisation features for the Service.

The team that built the groundbreaking Kayo Sports has once again turned to Vimond to provide core content modules and end-user services to deliver their new entertainment service, BINGE, to the Australian market.

Using Vimond VIA, the BINGE team can manage, organise, enrich the content with metadata and publish it to the service at the right time.

The Vimond products and feature sets used by the BINGE service include:

Vimond VIA content management asset: Vimond’s user-friendly interface, available via a web browser, provides graphical interface access to all the Core products as well as the optional add-ons.

Via the interface, the team can manage:

  • License Windows
  • Schedule publishing Content
  • Images with multiple locations
  • Related assets (linked asset relations) for related extras, trailers, and similar
  • Chapters and index points

VIA catalogue asset - lets the team organise content into a structured hierarchy that can be used both for content presentation on their front-end portals through content curation and for creating content packages with VIA Monetise. The category tree can be deep or shallow (many versus few Subcategories), wide or narrow (many versus few top-level Categories).

VIA Monetise manages access to product and content packages.

The curation module in VIA helps the editorial team promote featured content on the service. The team can easily organise content in carousels, menus, and featured lists, and the user-friendly interface and advanced search options make lists quick to create and straightforward to manage. The editorial team can also bookmark their favourite views to make regular adjustments even easier.

BINGE also uses the following end-user services available through Vimond VIA:

  • Content DiscoveryPlay
  • Service
  • Subprofile Service
  • User Viewing History Service
  • Playlist service

The Result

With the implementation and use of the Vimond Platform, the team has launched an incredible new entertainment streaming service that delivers a new way to enjoy the world’s best content.

"We knew from experience that the Vimond platform would enable us to launch an incredible new streaming service as we already had a proven track record in Kayo and WatchAFL. In addition, the Vimond team also contributed to the implementation through their deep understanding of what it takes to build a world-class entertainment experience, allowing our customers to watch premium Shows and Movies on demand"

– Cora Spear, Cora Spear, Director of Operations says

Flash Delivers Seamless Streaming with Vimond's Video Solutions

Flash is a first-of-its-kind news-only streaming service with more than 20 leading local and global news sources. Streamed live and on demand, Flash is the most convenient way for Australians to stay informed and connected across a range of opinions, perspectives, and views.

 

A First-of-its-Kind Streaming Service for Personalised News

From CNN International, Sky News Australia, BBC World News, or Al Jazeera, Flash lets Australians control their newsfeed and watch the news they want, when they want it.

With Flash, customers can benefit from a range of innovations, including Personalisation, which lets users follow the opinions, topics, and news that matter to them, and FlashLists, which lets them create and save stories to watch later.

The Solution

The team that also built the groundbreaking Kayo Sports and BINGE streaming services has again turned to Vimond to provide the Core Content Modules and End-user Services to deliver their new news service, Flash, to the Australian market. Vimond powers Flash’s Content Management, Content Delivery, and Personalisation features for the Service.

Using Vimond VIA, the Flash team can manage, organise, and enrich their video content with metadata and publish it to the service at the right time.

The Vimond products and feature sets used by the Flash team service include:

VIA Video Content management module: Vimond’s user-friendly interface, available via a web browser, provides graphical access to all Core products and optional add-ons.

In Vimond VIA, the Flash team can manage:

  • ‍ License Windows
  • Schedule publishing Content
  • Images with multiple locations
  • Related assets (linked asset relations) for relating extras, trailers, and similar
  • Chapters and index points

VIA catalogue module - Lets the team organise content into a structured hierarchy that can be used both for content presentation on their front-end portals through content curation and for creating content packages with VIA Monetise. The category tree can be deep or shallow (many versus few Subcategories), wide or narrow (many versus few top-level Categories).

VIA Monetise manages product and content package access.

The curation module in VImond VIA helps the Flash editorial team promote featured content on the service. The team can easily organise content in carousels, menus and featured lists, and the user-friendly interface and advanced search options ensure that lists are quick to create and straightforward to manage.

The editorial team can also bookmark their favourite views to make regular adjustments even easier.

Flash also uses the following end-user services available through Vimond VIA:

  • Content Discovery
  • Play Service
  • Sub-profile Service
  • User Viewing History Service
  • Playlist service‍

The result

With the implementation and use of the Vimond VIA Platform, the team has launched a first-of-its-kind dedicated live and on-demand news streaming service, delivering a new way to stay informed about news from around the world.

"We are always excited to work with Vimond as a reliable and innovative partner.

They are key in providing us with the platforms to create some great customer experiences. From day one, we have felt a good cultural fit in their professional and knowledgeable approach.

– Cora Spear, Director of Streaming Operations, Foxtel Group.