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Dubbed the “Netflix of Sports”, Kayo Sports offers Australians a multi-sport streaming service.
Launched in 2018 and with over 1 million Australian Customers, Kayo Sports offers 50 + live and on-demand sports from around the world. With a revolutionary frontend user experience, combined with Vimond’s robust and flexible backend technology, Kayo Sports is Australia’s unrivalled sports streaming service.
Kayo Sports offers customers the biggest range of top sports from around the world, including Formula 1, MotoGP, NBA, NFL, Soccer, Golf and Tennis, along with the best from Australia, including Cricket, AFL, NRL, Supercars, NBL, Netball and more.
All the live sports and on-demand programming can be watched on multiple platforms, including iOS and Android mobile devices, web browsers, Chromecast, Roku, Apple TVs, as well as gaming consoles and connected TVs
Kayo Sports looked to Vimond Media Solutions to provide core modules for content management and curation to deliver live and on-demand sports to Australian consumers.
Vimond powers Kayo Sports’ Content Management, Content Delivery, monetisation and personalisation features for the Service, supporting instant scalability whilst reducing operational costs.
Using Vimond VIA, the Kayo Sports team can manage, organise and enrich their video content with metadata and publish it to the service at the right time.
VIA video CMS: Vimond’s user-friendly interface, available via a web browser, provides graphical access to all core products and optional add-ons. Using the VIA management and curation modules, the team organise content into structured hierarchies. The team can easily organise content in carousels, menus and featured lists, and the user-friendly interface and advanced search options ensure that lists are quick to create and straightforward to manage. The category tree can be deep or shallow (many versus few Subcategories), wide or narrow (many versus few top-level Categories).
VIA Monetise manages subscription products and content package access.
The editorial team can also bookmark their favourite views to make regular adjustments even easier.
Content Discovery
Content Discovery APIs fetch the right data when a user is looking for new content or when promoting newly added content in an end-user portal. When a user searches for a specific asset, like a football match, the discovery APIs match the search term to the most appropriate asset in the video CMS and present it to the end user.
Play Service
Vimond Play Service plays the correct video content when a user requests to play a video. The Play service also remembers end users' playback history and how much content each user has watched. This allows for resumed playback, such as “continue watching” and “resume from here”. It also determines what content a user can watch based on their subscription package. In addition, the play service checks geo-restrictions, which is important for a sports service where different content rights apply to specific assets. The play service ensures the end user receives the best available stream quality whenever they log in to watch sports content.
Sub-profile Service
Enables multiple profiles within the account. It tracks how many profiles can be created within an account. The settings can be edited within the Vimond VIA profile. Profile management ensures viewers aren´t sharing their subscriptions or letting too many people watch from their accounts.
With the implementation and use of the Vimond VIA Platform, the team behind Kayo Sports has launched a global, award-winning service dedicated to live and on-demand sports streaming, delivering a new way to enjoy sports from around the world.
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