In the world of streaming video, we see that streaming providers will purchase rights to various content, be it movies, series or premium sports. The aim with the content is to drive traffic to the service. However, buying the rights usually comes with certain contractual parameters attached to it that needs to be followed in order to play it out for the correct audiences.
Among these contractual parameters are the rights window, which specifies when you can broadcast different kinds of content, how many simultaneous streams a single user is allowed to play out the content or the number of devices a user is allowed to play the content on. In addition, there will be requirements on where you are allowed to stream the content, and where you are not.
Not to mention the requirements around DRM, especially for premium sports content.
An example of this can be that you have purchased the rights to the latest big fantasy series. The whole world is following the series, and there are wild speculations on social media about what will happen in the finale episode. You need to make sure that you do not publish the episodes earlier than the rights owner has specified.
There is also a fear that these episodes will be downloaded and spread on piracy sites.
You have purchased the right to broadcast the content in your country only, and you need to ensure no one can view the content from outside the country.
In order to avoid users getting hold of the content without paying, by for instance sharing username and password with their friends, an account can only watch one stream, and it is limited how many devices the user can use to view the content.
You need to be able to keep track of all of these parameters across your content, and you may also need to prove that you are in compliance with them.
With Vimond VIA, you can manage this very easily.
If you keep track of the license window information in your MAM, you can forward these dates to Vimond VIA, where the CMS will not allow you to publish your content outside of these dates.
In Vimond VIA, you can define the regions where your content will be available and also where it will not be available. You can differentiate on an individual asset or on parts of your catalog. Through our partners, you can also enable VPN detection, preventing bypassing the geo blocking through use of VPN.
You can set a default stream limitation for your catalog, and then override the parts of the content where you need to limit it, for instance to one stream. Vimond VIA will let you choose between two strategies when a user tries to play a stream and the stream count is exceeded:
In Vimond VIA, you can define the number of devices connected to a user. You can define the rules for how often a user can switch out the device, and there is functionality for letting the user do this themselves through your portal, as well as support for your Customer Service to do this for the user.
The requirements for DRM can become quite complex. Through our out of the box integration with DRM partners, we can meet the requirements related to this, such as key rotation.
In the sample above, you can meet the requirements by:
In Vimond VIA, we will log the interactions the users have with the system, with timestamp and the user doing the interaction.
We also log the configuration changes, meaning that you can document that the configuration is within regulation at a given point in time.
Want to know more about how you can manage media rights for your service? Simply get in touch below!
