How to manage media rights for a streaming service

Vimond Media Solutions
February 20, 2023
How to manage media rights for a streaming service

‍In the world of streaming video, we see that streaming providers will purchase rights to various content, be it movies, series or premium sports. The aim with the content is to drive traffic to the service. However, buying the rights usually comes with certain contractual parameters attached to it that needs to be followed in order to play it out for the correct audiences.


Among these contractual parameters are the rights window, which specifies when you can broadcast different kinds of content, how many simultaneous streams a single user is allowed to play out the content or the number of devices a user is allowed to play the content on. In addition, there will be requirements on where you are allowed to stream the content, and where you are not.


Not to mention the requirements around DRM, especially for premium sports content.


AnΒ  example of this can be that you have purchased the rights to the latest big fantasy series. The whole world is following the series, and there are wild speculations on social media about what will happen in the finale episode. You need to make sure that you do not publish the episodes earlier than the rights owner has specified.


There is also a fear that these episodes will be downloaded and spread on piracy sites.


You have purchased the right to broadcast the content in your country only, and you need to ensure no one can view the content from outside the country.


In order to avoid users getting hold of the content without paying, by for instance sharing username and password with their friends, an account can only watch one stream, and it is limited how many devices the user can use to view the content.


You need to be able to keep track of all of these parameters across your content, and you may also need to prove that you are in compliance with them.


Media Rights Management Solution

With Vimond VIA, you can manage this very easily.


License Window:

If you keep track of the license window information in your MAM, you can forward these dates to Vimond VIA, where the CMS will not allow you to publish your content outside of these dates.Β 


In Vimond VIA, you can define the regions where your content will be available and also where it will not be available. You can differentiate on an individual asset or on parts of your catalog. Through our partners, you can also enable VPN detection, preventing bypassing the geo blocking through use of VPN.

Stream limitations:

You can set a default stream limitation for your catalog, and then override the parts of the content where you need to limit it, for instance to one stream. Vimond VIA will let you choose between two strategies when a user tries to play a stream and the stream count is exceeded:

  • Kick out the first user, and let the new user watch the content
  • Prevent the new user from viewing the content

Device Management:

In Vimond VIA, you can define the number of devices connected to a user. You can define the rules for how often a user can switch out the device, and there is functionality for letting the user do this themselves through your portal, as well as support for your Customer Service to do this for the user.


The requirements for DRM can become quite complex. Through our out of the box integration with DRM partners, we can meet the requirements related to this, such as key rotation.

In the sample above, you can meet the requirements by:

  • Ensuring the licensing window does not start before your contracted publish window. You can also set up automatic publishing at that time
  • You can address download and piracy by applying DRM to the content
  • You can limit where a user can view the content by applying geo restrictions and enable VPN detection, stopping users outside your country watching the content
  • You can apply stream limitation on this series, or a specific episode, ensuring that only one user can view the content at a time
  • You can define how many, and what devices a user can access the content through, for instance by a smart TV and a mobile device registered to that user. You can also limit the number of times a user can switch these devices.


Document that you are compliant with the requirements:

In Vimond VIA, we will log the interactions the users have with the system, with timestamp and the user doing the interaction.Β 

We also log the configuration changes, meaning that you can document that the configuration is within regulation at a given point in time.


Want to know more about how you can manage media rights for your service? Simply get in touch below!

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