---
title: VIA Monetise
description: Manage your subscribers, payment plans, and product packages. Get the most out of your video content with VIA Monetise.
---
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# VIA Monetise
## Turn Every View Into Value
Stop losing margins to third-party platforms. We provide the professional streaming and ad-tech infrastructure you need to monetise your content and turn every view into a high-yield business opportunity.
[Book a Demo](https://www.vimond.com/via-monetise#contact)
[Explore Monetisation](https://www.vimond.com/via-monetise#more)
## Launch, Monetise, and Control Your Streaming Platform
**For broadcasters, publishers, and OTT teams.**
Develop and grow revenue per viewer by capturing both recurring subscription fees and high-yield ad revenue.
Explore the Vimond all-in-one platform for professional video streaming and monetisation.
[Learn More](https://www.vimond.com/via-monetise#more)
## One Place to Manage Content, Audience, and Revenue
### Build a streaming service that fits your commercial goals
Manage your content, subscribers, offers, and payments in a single cloud-native environment.
Plan and manage your ads with Google Ad Manager and deliver a seamless video streaming experience, with pre-rolls, mid-rolls, "sponsored by" segments, and more.
Launch fast and scale globally by combining any revenue model, including subscriptions, video advertising, and pay-per-view, into tailored product packages for any device or region.
Learn more about the Vimond platform and monetisation in our product sheet:
[Download Product Sheet](https://info.vimond.com/via-monetise-product-sheet-download?hsLang=en)
Offer vouchers, free trials, and run targeted campaigns for turning viewers into subscribers.
Integrate seamlessly with leading payment providers to manage local pricing and currency.
Combine FAST channels, Free & Free with Login, and premium subscriber content with pre- and midroll ads.
Create streaming services for web, mobile and Smart TVs, with a combination of business models
%20(1).png?width=500&height=889&name=TV-ads%20(2)%20(1).png)
## Drive Higher Ad Revenue with Smarter Video Delivery
We collaborate with leading AdTech experts to ensure our customers maximise their monetisation through smart video advertising.
With our integrated ad-tech rig, ads are distributed seamlessly across your branded streaming sites and apps.
- **Server-Side Efficiency:** We use **Dynamic Ad Insertion (DAI)** to stitch ads directly into your stream, eliminating the "loading spinner" and ensuring a smooth viewing experience.
- **Maximise Your Inventory:** Transition from legacy static ads to dynamic setups. A 45-minute video can go from 2 ads per play to 10, delivering **5x the ad impressions.**
**Full Creative Control:** From exclusive "Sponsored-by" placements to standard pre-roll and mid-roll breaks, you decide the ad frequency and format.
We partner with Yield Media to combine the best of both worlds: video and advertising. Learn more [here](https://blog.vimond.com/news/vimond-and-yield-media-enter-strategic-partnership?hsLang=en).
## Monetise Your Content, Your Way
VIA Monetise enables you to create and manage compelling content packages, subscriptions, and video advertising strategies tailored to your audience.
You have the freedom to choose from several major business models, including Subscription (SVOD), Video Advertisement (AVOD/FAST), and Transaction (TVOD/PPV). You can also combine these into Hybrid Models to maximise the value of every viewer.
### Subscriptions
Build recurring revenue with flexible monthly and annual plans.
### Advertising
Capture the booming ad market with pre-roll and mid-roll ads, and "sponsored by" video advertising.
### Transactions
Sell individual events, matches, or premium movie rentals.
### Hybrid Models
Combine subscriptions with limited advertising to offer lower-priced tiers and maximise your total revenue.
## How Teams Use VIA Monetise
##### **Capturing the Future**
Our implementation with [**Finansavisen**](https://blog.vimond.com/case-study/fiansavisen?hsLang=en)demonstrates that a professional digital-first experience attracts a younger audience, with over **25%** of their streaming viewers now **under 30**.
##### **Market Momentum**
Ad-supported streaming in Scandinavia is projected to grow by **10.7%** annually, significantly outperforming the European average of **3.1%**.
##### **Digital Sovereignty**
Compete with major media platforms without losing ad revenue to third-party platforms.
[.png?width=818&height=755&name=Finansavisen_Tv%20(1).png)](https://blog.vimond.com/case-study/fiansavisen?hsLang=en)
Explore Finansavisen Case
##### VIA Monetise
## FAQ
Find quick answers about business models, packaging and offerings for your subscribers, and more.
If you don't find what you're looking for, our team is ready to answer any questions and to help you scope your specific needs.
To learn more, download the VIA Monetise product sheet [here](https://info.vimond.com/via-monetise-product-sheet-download?hsLang=en).
### What is VIA Monetise?
VIA Monetise is a monetisation and subscription management solution for OTT ([Read the "What is OTT?" guide](https://blog.vimond.com/post/what-is-ott?hsLang=en)?) and streaming services.
It lets you package content, set prices and payment plans, manage subscriptions and vouchers, and connect to payment providers, so you can grow revenue per viewer across all your platforms.
### Who is VIA Monetise for?
VIA Monetise is designed for:
- Broadcasters, publishers and media companies launching or scaling OTT services
- Streaming platforms that want to move from ad-based to hybrid or subscription models
- Rights holders and content owners who need flexible commercial packaging for different regions, audiences and devices
### Which business models does VIA Monetise support?
VIA Monetise supports multiple and hybrid business models, including:
- **Subscriptions (SVOD):** Create recurring revenue with monthly or annual membership plans for exclusive access.
- **Advertising (AVOD):** Maximise reach by offering free content supported by targeted video ads.
- **Pay-Per-View (PPV)**: Drive high-value transactions for premium live events, sports, or one-time specials.
- **Transactional On Demand (TVOD)**: allows users to pay for the video they want to watch.
- **Premium Video-on-Demand (PVOD)**: allows viewers to pay a premium price to access content earlier than usual.
- **FAST:** Free ad-supported content.
- **HVOD:** Hybrid video on demand.
### How does Vimond help me monetise my content through advertising?
We provide a professional ad-tech rig that integrates seamlessly with your streaming service, allowing you to run pre-roll and mid-roll ads across all devices. By combining Vimond’s video infrastructure with Yield Media’s strategic ad management, we ensure 100% utilisation of your ad inventory.
Learn more about our partnership with Yield Media [here](https://blog.vimond.com/news/vimond-and-yield-media-enter-strategic-partnership?hsLang=en).
### How does VIA Monetise fit into the Vimond solutions and the Vimond VIA platform?
VIA Monetise is an add-on module in our solutions offering that powers subscriptions and monetisation. You can add it to Essentials, Essentials Live, and Unlimited as the engine for selling content packages and managing paid relationships with your viewers.
VIA Monetise works together with [Vimond VIA](https://www.vimond.com/vimond-via?hsLang=en)’s core services and APIs to connect content, pricing and payment.
While Vimond VIA manages your content catalogue, metadata, packaging and distribution, VIA Monetise handles products, content packages, vouchers, and subscription/payment plans.
VIA Monetise is not a standalone product; it adds flexible monetisation capabilities to Vimond's streaming solutions.
### How does VIA Monetise help me package and sell my content?
VIA Monetise lets you:
- Group content into products/content packages (e.g. sports pack, kids pack, premium movies)
- Create tiers such as basic, standard and premium, including overlapping content between tiers
- Decide which content is free in one package and paid in another
- Set availability periods and archive packages that are no longer relevant
- All changes take effect immediately, so you can respond quickly to market opportunities
### Can I localise prices and offerings for different countries or regions?
Yes. VIA Monetise is built for global services. You can:
- Offer different prices and currencies by country or region
- Tailor content packages per market
- Use multi-language metadata to present offerings locally
This lets you align pricing and content availability with local business strategies and rights.
### Which payment providers does VIA Monetise integrate with?
VIA Monetise supports:
- Out-of-the-box integrations with several popular payment providers, such as Stripe and Vipps.
- A generic payment provider API, allowing you to plug in your preferred provider (e.g. PayPal, Nets, Cleeng, and others)
You can encourage the use of preferred payment methods by attaching specific trials or promotions to them.
### How does VIA Monetise handle subscriptions, renewals and billing?
VIA Monetise enables you to:
- Define payment plans based on days, months or years
- Offer running or seasonal subscriptions
- Configure recurring payments and automate renewals
- Set up reminders before renewals, if desired
- View subscriber subscription and transaction history for customer support and analysis
This gives you end-to-end control over your subscription lifecycle.
### Can I offer trials, discounts and promotional campaigns?
Yes. VIA Monetise includes powerful promotional tools:
- Trials and fixed-term trial packages with custom durations
- Vouchers (single-use or campaign codes), which you can generate or import
- Discounts on specific products or plans. You can export voucher codes to your marketing tools, track campaign performance, and use promotions to win back churn-risk customers or incentivise upgrades.
### How quickly do changes go live for my customers?
Changes to products, prices, payment plans, availability windows, and promotions take effect immediately upon saving. This allows you to:
- Launch new offers fast
- React quickly to competitor moves
- Run limited-time campaigns and seasonal packages with precise start and end dates
### Can I use VIA Monetise if I already have an existing subscription or billing system?
Yes. VIA Monetise offers open, well-documented APIs so you can:
- Integrate with third-party subscription engines and payment providers
- Synchronise entitlements and authorisation for content playback
This gives you the option to run everything through VIA Monetise or to combine it with existing systems.
### How does VIA Monetise help reduce churn and increase revenue per viewer?
VIA Monetise helps you grow and retain your audience by:
- Allowing tiered offerings (basic → premium) and easy upgrades/downgrades
- Providing vouchers and campaigns to re-engage at-risk users
- Supporting hybrid business models (e.g. free + ad-supported + premium) to capture more segments
- Making it simple to test new price points, bundles and trials without technical overhead
All of this helps you maximise revenue per viewer over time.
### How do we get started with VIA Monetise?
You can deploy VIA Monetise as part of the Vimond VIA ecosystem. Our team will:
- Assess your existing video architecture and business models
- Help design the right product, pricing and packaging setup
- Assist with payment provider integrations and API connections to your existing systems, if required
- Provide training so your editorial, marketing and operations teams can manage monetisation independently
### What is Dynamic Ad Insertion (DAI) and why do I need it?
DAI is a server-side technology that "stitches" targeted ads directly into your video stream in real-time. This eliminates the common "loading spinner" during ad breaks, providing a smooth viewing experience that keeps your audience engaged longer.
### Can I increase my ad revenue without increasing my audience size?
Yes. By moving from legacy solutions, which often only support 2 pre-rolls, to a dynamic mid-roll setup, you can significantly increase your ad impressions.
Example: For a 45-minute video, our rig can jump from delivering 2 ads per play to 10, resulting in 5x the revenue potential.
### Do I have control over how often ads appear to my viewers?
Absolutely. You have full control over your ad frequency and placement rules. You can set specific rules, such as injecting a 15-second mid-roll break every 5 minutes, or offering exclusive "Sponsored-by" placements for specific shows.
### Can I run a hybrid model with both ads and subscriptions?
Yes. VIA Monetise is built for total business flexibility, allowing you to combine any revenue model.
You can create "Ad-Lite" tiers; lower-priced subscriptions supported by limited advertising, to attract price-sensitive demographics while maximising your total revenue per viewer.
### How does the partnership with Yield Media work?
Vimond provides the award-winning streaming platform and frontend player, while Yield Media acts as your expert partner for strategic AdTech management.
Together, we bridge the gap between technical complexity and commercial results, allowing your team to focus on growth rather than troubleshooting. Read more about our partnership [here](https://blog.vimond.com/news/vimond-and-yield-media-enter-strategic-partnership?hsLang=en).
### What is Advertising Video on Demand (AVOD) and FAST?
AVOD provides free content to viewers, supported by advertising. This can include FAST (Free Ad-supported Streaming TV) channels, which deliver a broadcast-like experience with professional ad insertion.
### What is TVOD?
Transactional Video on Demand (TVOD) or Pay-Per-View allows you to sell specific transactional content items that viewers can either rent for a period or own outright.
View All
## Let´s Plan Your Monetisation
Tell us about your goals for growing subscribers, engaging, and monetising.
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