With digital audiences continuously growing and multiple content providers moving into the OTT space, having the right monetization strategy for your video content is important in order to be successful. Whether it’s AVOD, SVOD, TVOD or PVOD, or any mix of these, you need a tool that can help you easily set up new content packages and monetization plans and adjust as you see fit for you and your audiences.
First of all: What do the monetisation modules mean?
Advertising-based video on demand. With an AVOD model, the ads will appear before, in the middle, and/or after a video has finished playing. Whether this will be successful or not depends on how well the content matches the audience you are targeting. A crucial factor for all advertisers is that they need to reach the right audience.
Subscription Video on Demand. This means using a subscription business model where subscribers are charged a regular fee to access your video content. For SVOD, you need the balance of the right price of subscription compared to the cost of getting proper content.
Netflix is one of the most known SVOD services with its 200 million subscriber base. Other well-known SVOD services are Hulu, Disney+, Peacock and Amazon Prime Video.
Transactional video on demand. TVOD is a model that allows users to pay for the video they want to watch, also known as pay-per-view. Viewers usually have the option to either rent or buy the video they want to watch.
PVOD, meaning premium video on demand, allows viewers to access video content sooner than they would have been able to previously. You can think of it as an online movie theatre. It means that you can go to the premiere of a movie directly from the chosen streaming service.
Hybrid video on demand: a service that runs a mixture of business models and can include any combination of the above. Understanding your audience is key to success and
survival. Getting the monetisation model correct can determine whether you will make it, or break it. As a consumer, or streaming service subscriber, it's easy to move on to another streaming service if you are not happy with the current one you are subscribed to - and the alternatives are lined up. Therefore, having the right content in the right model will help reduce the chance of churn.
Free Ad-Supported Television. Particularly popular in the US where audiences are more used to an advertising model than a paid subscription. The advertising module is less popular in the UK and Europe where the majority of the audience would rather pay for content than suffer a ton of advertising. Usually requires integration into Ad services which can be done with an integration partner, but it's unfortunately not something that works out of the box yet.
With our monetization module, VIA monetise, you can choose the monetization module that suits your specific needs. VIA Monetise enables you to create and manage compelling commercial packages of content and subscriptions tailored for your audiences to develop and grow revenue per viewer.
With Vimond VIA and VIA Monetise, you can cater for all customers across a range of business models, and follow an engagement strategy to attract, engage and retain viewers. For instance, SVOD or PVOD service providers can take content that is usually part of a paid subscription and create content packages that make it free for a limited time, to attract new viewers, potentially as part of a freemium service or a trial.
VIA Monetise enables packaging of content across more than one business model, so that assets are available to audiences in multiple ways. Want to stimulate an upgrade of a subscription? Make a content package available from the PVOD service to SVOD viewers. Want to attract new subscribers? Make TVOD content packages from any assets or group of assets in your library.
VIA Monetise supports your revenue strategy, while helping you surprise and delight potential and existing customers.
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