This Ad is Brought To You By... SSAI and SCTE Markers

Kristiane Ekrheim
March 6, 2023
This Ad is Brought To You By... SSAI and SCTE Markers

Are you tired of serving up irrelevant ads to your viewers? Do you feel like you're wasting your (or your ad provider's) budget on cat food commercials for people who hate cats? Or perhaps you're struggling to monetize your video content because you don't have a way to incorporate ads. Whatever your ad-related woe may be, SCTE markers and SSAI are here to save the day!

What are SCTE Markers?

SCTE markers may sound like a fancy tool that only the techiest of techies could understand, but fear not! They're actually a simple yet powerful way to insert metadata tags into your video content, signalling ad breaks and providing important information to your streams. They are like traffic lights of your video content - they make sure that your ads are inserted seamlessly into your video, avoiding any jarring transitions.

The metadata provided by SCTE markers can also enable features like programmatic ad buying, which is like having a crystal ball to predict your viewers' ad preferences. With programmatic ad buying, you can optimize your ad campaigns based on viewer demographics and interests, ensuring that your ads are as relevant and engaging as possible. 

What is Server-Side Ad Insertion (SSAI)? 

And when it comes to SSAI, it's like having a magical genie that can grant your ad-targeting wishes. With SSAI, you can serve up ads that are tailored to the interests of your viewers, ensuring that they actually enjoy watching your ads (or at least don't hate them as much). It's like serving up cat videos to cat lovers, and dog videos to dog lovers - everyone's happy!

Then the magic combination

SCTE markers and SSAI are like the dynamic duo of ad targeting. By using the metadata provided by SCTE markers and with SSAI you can insert those ads directly into the video stream on the server side, creating a seamless viewing experience that will make your viewers feel like they're watching one continuous stream of content.

So, if you want to take your video monetisation to the next level, it's time to harness the power of SCTE markers and SSAI. It's like upgrading from a tricycle to a Ferrari - your ad targeting will be faster, smoother, and more efficient than ever before. 

Lucky for you, Vimond now supports both technologies, making it easier than ever to deliver ads in your video streams. 

So go ahead and give it a spin - your viewers (and your ad providers) will thank you! 

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