Top 6 Video CMS providers for 2023

Kristiane Ekrheim
January 1, 2023
Top 6 Video CMS providers for 2023

What is a Video Content Management System (Video CMS)?

A Video CMS is a software as a service tool used to manage and deliver video content to a destination online. A video CMS should make it easy for anyone in an organization to ingest, find, and stream video content to any location.

Why do you need a video CMS?

Several streaming services are dealing with a high volume of video content. Creating a successful workflow to handle video content is not only important for efficiency, but also ensuring your streaming service grows successfully by curating the perfect streaming experience. 

A video CMS should easily integrate with an organisations eco-system so that the teams only have to utelize one tool when handling content for their streaming services.

How to choose the right Video CMS for your company (What to look for)

Different organisations have different needs when it comes to handling their video library.  

Below is an overview of the benefits of a video CMS, and what you should consider when choosing a system for your organisation.

  • Manage and organise asset
    A good video CMS offers great opportunities to manage, edit, organise and search for assets. Asset management is the core capability of any Video CMS.  In addition, abilities such as adding thumbnails,  different versions of the same video (asset versioning), building and editing metadata models, enabling easy contribution of content from partners, management of airing rights and license windows, and restricting availability of content based on geographical region are common features.
  • Curate assets
    A Video CMS allows you to organise assets into lists and carousels for display on your front-end portals.  Automated workflows make it possible to personalise lists for viewers. Both manual and automated curation methods are available and content can be presented dynamically for audiences, so that there is an ever changing choice of content. Different content can be provided for different platforms such as devices,  web, or apps, so that the viewer experience and choice can be optimised at every moment.
  • Monetisation
    A video CMS enables you to monetise your videos. Usually using models such as SVOD, AVOD and TVOD.  In many cases, providers use a combination of these models, so that content is accessed for free and funded by advertising, as part of a subscription, or as part of one-time purchase for a movie or a television series.
  • Content delivery
    You can stream your videos across multiple devices, sites, and audiences by using the content delivery APIs supported by a video CMS. With solid content delivery, you should be able to scale up or down automatically based on demands at any given time.  Adaptive bitrates mean that the optimum quality or highest resolution of video content is streamed based on an individual viewers´ device or bandwidth.
  • Live streaming
    There is a growing demand from OTT service providers to include the capability to provide streams from live events onto OTT channels.  Whilst particularly popular for Sports channels, entertainment and news channel audiences also enjoy seeing significant events as they happen.
  • Storage
    Handling videos is quite different from handling assets such as text and images because video takes up a chunk of space on a server. Therefor having a video CMS that is dedicated to handling and storing video is important. 
  • Security  
    An important part of a video CMS is how to secure your assets, from geo-blocking, content rights management and video encryption.
  • Analytics
    With analytics, you get access to insight on your videos, such as views, impressions, and clicks. With analytics you can track and optimise your content offering. 

So lets dive into it!

1. Vimond

Vimond's video CMS, VIA, offers a range of functionalities for broadcasters, telcos and other video providers to ingest, manage and distribute their video library.

With support for all aspects of the workflow, from media ingest to asset management and playback, VIA provides a flexible, intuitive CMS to handle all of your video content.

Either you are a new market entrant, or a mature existing service, Vimond’s Video CMS can seamlessly integrate into your existing eco-systems. VIA can work with media stored in other locations, including on-premise or in the cloud.  In addition, VIA can be integrated to work with third-party providers for transcoding and packaging, meaning that your video pipeline can be operated and managed independently from your CMS and editorial.

VIA supports all business models, from free to air for unknown users, to sophisticated subscription and pay models:  AVOD, SVOD and TVOD, or any combination.

Vimond VIA is well positioned to be a key part of your cloud transformation, helping you bring together workflows from fixed and cloud sources to centralise the running of your OTT service.

Highlighted features:

  • Ingest assets from local and remote sources
  • Open APIs for easy integration with any ecosystem
  • Easy organising and editing of your video library
  • Edit and create custom metadata description
  • Create subscriptions and content packages with VIA Monetise
  • Adaptive Streaming to stream your videos to any device, location, and audience
  • Content curation and promotion
  • Support for live and on demand video


Brightcove mainly target enterprise organisations that needs a CMS and a OTT platform.  With Brightcove's video content management system, you can organise and manage your video content, whether you have a few video clips or thousands of full-length episodes. The Brightcove OTT platform scales according to the audience size. 

Highlighted features:

  • Sort, manage, and organize your entire video library. 
  • Batch editing and drag-and-drop playlists
  • Custom metadata
  • GEO-blocking and content licensing restrictions
  • Create playlist for different content
  • Content curation with smart list alternatives
  • Monetization 
  • Supports live and on demand video files

3. Kaltura

Kaltura Video Content Management System allows you to ingest, manage, distribute and analyze media content for every video use case, putting you at the forefront of your organization's digital transformation.  Furthermore, Kaltura offers front-end alternatives, including the Kaltura Player, which is a lightweight, accessible, and customizable player. If you do not want to use Kaltura's out-of-the-box solution, Kaltura also offers an open-source video platform for developers to build custom video CMS applications.

Highlighted features:

  • Bulk ingestion and upload of media files
  • Manage metadata and categories
  • Design and configure players
  • Edit videos
  • View analytics
  • Distribute content across the web
  • Configure ad campaigns
  • Account and user management


4. Zype

Zype has developed a broad technology suite supporting multiple areas of streaming solutions.  At its core Zype has a video CMS called VideoMeta CMS.  Zype states they enable customers to organize playlists, streamline processes, and easily access content.  With tools to easily upload videos, sync content, and quickly upload and encode. With reliable, secure, streaming.  That allows you to schedule content, choose images, and add custom metadata.  All while receiving analytics on video engagement, across devices and operating systems. While given consumer level data The CMS also supports the ability to build intelligent playlists. And interoperability through APIs.

This Zype CMS highlights some key product areas like:

  • Metadata Management
  • Content Rules
  • Cloud Storage
  • Embeddables such as Web Players, Uploads, Monetization, and Search Widgets
  • Video Import including self hosted content and CDN
  • Content Organization
  • Dynamically Populated Playlists
  • Viewer Analytics 
  • DRM

5. Vimeo

Vimeo is a well-known video hosting provider, for many known as Youtube's biggest competitor. However, Vimeo also offers OTT solutions for enterprises. This includes the ability to manage and control all your videos such as adding metadata to your videos, organizing them into collections, and controlling who can see your video content. Vimeo markets its solutions as a one-stop solution for OTT with several options for monetization, including SVOD, TVOD, AVOD and PVOD. If you are looking for a out-of-the box solution, Vimeo is a good alternative

Highlighted features:

  • Branded OTT apps
  • Live streaming
  • Insights
  • 24/7 support
  • Monetization
  • Adaptive streaming

6. Redbee

Redbee states that they offer an end-to-end solution for managing videos across the entire content delivery chain. ‍With Redbees OTT platform,  you get full control over your content, how it’s delivered and who can access it in addition to having the ability to enrich and manage content with content management.

Highlighted Features:

  • Virtual channels
  • Personalized recommendations
  • Rights management
  • Geo-blocking
  • Software development kits and access to platform APIs.
  • Monetisation
  • Live streaming

Take Vimond for a spin!

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